2012 BBC Lifeline Appeal
The BBC Christmas Lifeline Appeal 2012
Sir Terry Pratchett and Sir Tony Robinson helped the BBC Lifeline team promote RICE to explain how dementia affects families and how RICE has helped.
The BBC picked RICE to be their Christmas Charity Appeal broadcast for 2012. Lifeline chooses one charity a month from around the UK to promote on their Sunday broadcast to help raise funds. RICE was chosen for the work we do in treatment and care and for our internationally recognised research programme to find better drug and non-drug treatments for people with dementia. There was a buzz of excitement in the last week of November as the BBC film crew arrived to record what happens at RICE and to talk with RICE Director, Professor Roy Jones.
The Lifeline broadcast only lasts 9 minutes, but they pack a lot of information into that time. Watch the whole appeal on you tube by clicking the link above. Two cases featured were of RICE patients, Sir Terry Pratchett and Ingrid and Terry Aspell. They explain how dementia has touched their lives and the challenges they have faced.
Sir Terry became a patient of Professor Roy Jones in 2007 and was a great supporter of RICE and our research into diagnosis and treatment of dementias.
Terry Aspell was diagnosed with dementia several years ago and his wife, Ingrid, explains how his gradual deterioration has affected the family and their life together.
Hosting our appeal is Sir Tony Robinson, a friend of Sir Terry, whose personal experience of dementia with his mother and father gives him great insight into the devastation dementia can cause.
Tony Robinson filming at the RICE Centre
How to donate
Online – just click our blue Donate Now button on this page to give with your credit card
Text – click TEXT DONATION to see how to send a text donation
By Post – send a cheque made payable to RICE to:
Freepost Plus RRSL-RJLZ-RGYJ
The RICE Centre
Royal United Hospital
Gift Aid – by indicating that you would like us to claim Gift Aid, we can add an extra 25% to your donation, at no extra cost to you.
Even if you are unable to support us with a donation, we hope the programme will enlighten you on the challenges faced by people with dementia and their families, and show how RICE will continue to the fight on their behalf.